Vijaindran, Audrey. “CNY clothes were specially tailor-made” New Straits Times 19 January 2014
“Edmund Ser, founder of EDMUND SER” Asian Entrepreneur 26 August 2013
Mahmood, Kershia. “Majestic old world charm” The Malay Mail 10 June 2013
Bakar, Alif A. “Khabar Edmund Ser” Stailo: Kosmo! Newspaper 19 March 2013, p. 30-31
Ganesan, Shanti. “Service with Style” YTL Life Magazine October 2012, p. 86-89
“Interview with Edmund Ser” Spotlight: Gillian Hung 7 June 2012
“Famous Malaysian Fashion Designers” Top 10 of Malaysia 2012
“Edmund Ser – Tailoring to Success” MBS Alumni 3 August 2011
Dong, Elaine. “Make it work for you” CloveTwo 6 May 2011
“Youth in all its glory” The New Straits Times 7 August 2010
Babulal, Veena and Kushairi, Izzati Ikki Sari. “In full swing MODA” The New Straits Times 2 August 2010
Patrick, Steven. “Moda retraces two decades of fashion at anniversary bash” The Star Online 28 July 2010
Kee, William K.C. “Runway revelry” The Star Online 8 July 2010
Yoga, S.S. “Get that look” The Star Online 28 January 2010
Manan, Dazman. “Doll of a hobby” New Straits Times 8 April 2009, p. 2
Lim, Noelle. “Sewing his brand name” Personal Money October 2008, p. 46-4
Chan, Debbie. “Fashion TV show to unearth talents” The Star Online 25 July 2007
Sario, Ruben. “Making Sabah a sanctuary” The Star Online 23 July 2007
“Edmund Ser: SIX in the CITY” Options: The Edge 20 November 2006, p. 13
Tan, Lee Kuen. “Local Fashion Industry Faces Tough Crowd” The Star Online 9 July 2005
Balan-Law, Grace. “Edmund Ser debuts in Kuching” Outlook: Sarawak Tribune 16 February 2004, p. Cover
Sakran, Seelen. “Fashioning a Success” The CBS Interactive Business Network 16 January 2004
C Sulin. “Naughty Spade” Faces 20 June 2002, p. 12-13
Alhamzah, Tahir. “Designed for success” The Star 6 January 1999, p. Cover
Alhamzah, Tahir. “From Ser with Love” The Star 6 January 1999, p. 8
Ooi, Billie. “Double Act” Malaysia Tatler Vol. 10 No. 100 February 1998, p. 70-73
Ooi, Vicky. “A classic collection of jewellery” The Star 29 July 1996, p. 9
Leviste, Lorenzo P. “Bobby Novenario brings Asean suits to Manila” Philippine Daily Inquirer 11 December 1995, p. D1
“New boutique carries Asean designer’s line” The Philippine Star 9 December 1995, p. E3
Chong, Felicia. “Ser’s strong suit” Sunday Style 1 October 1995, p. 10
Ting, Fong Fong. “Designing for the human form” Sunday Star 18 September 1994
“Exciting clothes by some designers” New Straits Times 1 November 1993, p. 33
Harun, Hisham. “Local designers step out in style” New Straits Times 1 November 1993, p. 25
Chong, Felicia. “Edmund Ser: Style File” Sunday Star 10 October 1993, p. 5
Chong, Felicia. “Just call me Ser” Sunday Star 26 September 1993, p. 18
Chong, Felicia. “New designs on Moda” Sunday Star 11 April 1993, p. 10
Khan, Farah and Mahathir, Marina. “The Malaysian Celebrity Cookbook” Welpac Printing & Packaging Pte Ltd. 1992
Johari, Juneita. “Ser cuts straight to the top” New Straits Times 14 November 1992
“Asean’s five of the best” Sunday Star 8 November 1992, p. 20
“Every woman’s Ser” The Star 24 October 1992, p. 23
“Dollars and sense” The Straits Times 17 September 1992, p. 11
Chong, Felicia. “Yes, Ser!” Sunday Star 19 January 1992, pg. 4
“An eye for detail” The Star 30 December 1991, p.6
“Fashion designing minus the glamour” Sunday Star 27 October 1991, p.28
Looi, Lai Yee. “Woman” The Star 23 October 1991
Mahidin, Jad. “Suits styled to suit image: Hotel Beat” The Star 9 September 1991, p. 8
“The Malaysian Contemporary Designers’ Show” Her World September 1990, p. 110
Chong, Felicia. “Showcase for our own designers” Sunday Mail 12 August 1990, p. 22
Female January 1990, p.26
Ng, L.C. “Amateur designers put up a polished show” The Star 5 December 1988, p. 1
Omar, Zakiah. “Young Talent” The Malay Mail 9 December 1987, p. 26
“The Best of ASEAN Designers’ Show” Her World February 1987
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